Books on Sale at Amazon & The Last Word on Reviews

April 16th, 2019 by Max Allan Collins

Perhaps to celebrate the release of Girl Most Likely – which is still on sale as a Kindle title and as a “real” book – Amazon is having a sale till the end of the month on my other thrillers for their Thomas & Mercer line. This includes What Doesn’t Kill Her and the Reeder and Rogers Trilogy, Supreme Justice, Fate of the Union and Executive Order.

For all the talk about Girl Most Likely being my take on Nordic Noir, the first attempt was What Doesn’t Kill Her, which was meant to be an American twist on The Girl With the Dragon Tattoo, minus the social comment.

Matt Clemens co-wrote all four of those, though he only got cover and title page credit on Fate and Order. I had to push for that, but you should know that he was fully the co-author of the other two.

A very astute reader of mine told me he thought some of the pushback against Girl Most Likely (more on that later) had to do with my describing it in terms of an American version of Nordic Noir. For what it’s worth, that was never the intention or the plan. It just came up in the first interview I did about the book and it kind of took hold.

Not that it wasn’t an aspect of how the book came to be. I really liked such Scandinavian TV series as The Bridge, Wallander, Varg Veum, and The Killing, and wanted to do something in that vein. No thought of tying my wagon to somebody else’s star was in the mix, although obviously the “Girl” in the title followed that particular trend. Attracting some female readers makes only sense in a marketplace where the fairer sex outnumbers us loutish male readers something like ten to one. That kind of math I can do.

So, reviews. I’ve talked about them here quite a bit, more than anybody wants me to, but I am going to take one last (hooray) swing at it. Let’s start with professional reviews.

Understand that I have been writing fiction a long time, and am rather set in my ways, and arrogantly feel that I know what I’m doing. But to be honest I never did pay much attention to the advice I was given in professional reviews. Almost from the beginning, I had enough faith in my work to believe in it, and me, more than the opinions of others. I mean, once you’ve been schooled by Donald E. Westlake, Mickey Spillane, Walter Tevis and Richard Yates, who cares what anybody else thinks?

No, to me the professional reviewers are all about marketing – about libraries and booksellers seeing good comments from Publisher’s Weekly, Library Journal, Booklist and the irascible Kirkus, and then ordering books. Editors and publishers like to have good reviews from those sources to blurb on covers, fore and aft, and on the first page or two of reprint editions. This is not to say I don’t enjoy reading a positive review from one of those sources. But for me, it’s strictly business. A marketing tool or, if a review is bad, a marketing obstacle.

Now and then, particularly in a newspaper or a really good blog (like The Rap Sheet), I get a glowing review that is really, really smart. Where the reviewer understands what I was up to. Now and then a positive criticism actually does take hold with me, too. Mostly, though, I love it when somebody gets it.

This is often true of the magazine reviews in Mystery Scene, Ellery Queen Mystery Magazine, Crimespree, and Deadly Pleasures, among others. These tend to be written by smart, knowledgeable people, and they are a great source for quotes, and often are positive and give me a nice little ego boost. When I do get criticism worth listening to, it’s frequently here. EQMM’s Jon Breen practically discovered me.

What’s interesting to me is how seldom reviewers notice the weaknesses in a book of mine that I knew were there. This may be because I know how to hide such things, through sleight of hand or sneaky execution. Let’s take Girl Most Likely. A major flaw about it drives me crazy – I did my best to figure out how to fix it or avoid it, and instead I merely had to finesse it largely through pace.

But the two things that the reviewers – mostly amateur ones – have complained about were done by me with full knowledge of the risks. It was absolutely intentional that I did a lot of clothing description, and the occasional brand names were on purpose, too (I’ve already said why in previous updates). The abrupt ending was a choice as well, very much in the Spillane tradition – story’s over, time to get out, let the credits roll. A good number of people hate that. I’m sorry – not really – but I felt it was called for. My book. My way.

Let’s get to the amateur reviewers, who specifically rule at Amazon, where a good deal of misbehavior is tolerated by Amazon itself, which ironically is the publisher of Girl Most Likely.

First, let me get this out of the way – the amateur reviews, overall, have been great. We are sitting at four-stars. The Associated Press review was, again overall, a fine one, and appeared all over God’s green earth. Of the pro publications, some of whom didn’t love it, Booklist was a near rave. So my difficulty with the reviews on Girl Most Likely has almost exclusively to do with the Amazon ones.

Now, if you follow this blog, you know that I encourage Amazon non-pro reviews – I give out books to readers specifically to increase the number of such reviews, and since people reading this weekly update tend to be longtime readers of mine, I can pretty much count on mostly decent reviews being generated by the book giveaways.

The negative reviews of Girl, among the many nice ones, fall into two camps. One appears to be young and female, and an unbiased reader named Barbara Collins thinks I am being punished for writing about a woman when I am apparently a man. (Lots of nice notices from the young women with book review blogs, though.) But I also see an occasional nastiness that reflects a certain breed of progressive that sees something sinister in a daughter who is a professional woman having respect for a father who is a longtime professional in that field himself. The worst of these criticized me for being “a white man.”

Now Amazon is supposed to reject reviews that are hate speech. Yet even the “white man” thing is okay with me. End of the day, it doesn’t bother me much because it’s the kind of review that reveals itself and its maker. Matt Clemens and I got a lot of those ugly reviews from alt-right nincompoops in regard to the Reeder and Rogers Trilogy. Certain early reviews of Supreme Justice were clearly written by people who had not read much if any of the book. Our sin? Of our two leads, one was a liberal, the other a conservative – and they got along!

The other negative reviews, and this reflects an almost surprisingly small number, are those from longtime readers of mine who don’t like the change of pace. For example, the book is billed as “a thriller,” although I have personally characterized it as a hybrid of thriller and mystery. And some have said that this novel – which includes three vicious butcher-knife murders, a street brawl, and the protagonists getting chased through the woods by a maniac – isn’t “thriller” enough. Perhaps this reaction comes from the world of Girl Most Likely not being the criminal one of Quarry, Nolan, Mike Hammer and Nate Heller. A new, more everyday milieu apparently jars some readers.

One particular review is a rather vicious attack on me by a self-professed longtime fan who claims to have read almost all of my stuff, some novels several times. But he is appalled by Girl Most Likely for all kinds of reasons. And you know what? That’s just fine. Everybody has a right to an opinion and to express it.

Of course, when he suggests I am selling out for “the sake of building a nest-egg to retire upon,” I have to wonder – does anybody who really follows my work think I look like I’m planning retirement soon?

Authors these days live and die on Amazon. Please support not just me, but all of your favorite authors – write positive reviews (again, even a line or two is fine), click on “helpful” on the more detailed reviews when you agree with whatever insights they provide.

Amazon is the biggest bookstore in the world. Go in there and support your favorite authors. If you read a book, particularly one you buy there, that you really like, tell the world about it, in a brief (or an extended) review. It’s a way to pay your favorites a favor, and to keep them in business.

Authors are real people, trying to make a living out of entertaining you. Any time you can express your satisfaction with a positive review at Amazon and other sites, you are helping the writers whose work you enjoy stay in business. If they disappoint you, you have every right to say so in a review.

Just don’t be a dick.

* * *

Check out this very smart review of Girl Most Likely.

This reviewer has an interesting take or two on the novel.

Finally, here’s a very nice look at the Nathan Heller series.

M.A.C.

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One Response to “Books on Sale at Amazon & The Last Word on Reviews”

  1. Thomas Zappe says:

    There will always be people who can’t.
    They will be jealous of those who can and do.
    The least talented of those who can’t, say nobody else can either.
    These people often become critics.